Saying There Is and There Are in Spanish

Saying 'There Is' and 'There Are' in Spanish It is frequently said that there is or there are is communicated in Spanish utilizing the action word feed (a type of haber) - and without a doubt that is generally so. Be that as it may, there are a few cases where types of the action word estar - normally est (solitary) or estn (plural) - ought to be utilized. The thing that matters is one in importance: Feed is utilized to allude to insignificant existence.Est or estn is utilized while portraying an area. For instance, inspect this basic sentence: There is a book. In any event recorded as a hard copy, the English is questionable - the sentence could be stated as a book is there, implying that a book is in a specific area. Or then again could be deciphered as A book exists. In Spanish an alternate action word would be utilized for every translation. To state that the book is in an area, utilize a type of estar: El libro est allã ­. (The book is there.)But to state it just exists, utilize a type of haber, for this situation roughage: Hay un libro. (A book exists.) Disposing of Ambiguity in Translating There A similar rule applies in numerous different situations where the English may be questionable: No roughage dinero. (There isnt any cash, since it doesnt exist.) El dinero no est. (The cash exists, yet its not here.)No roughage profesor. (Theres no instructor, which means, for example, that one hasnt been employed.) El profesor no est. (Theres an educator, however the instructor isnt here.)Hay dos escuelas. (There are two schools, that is, two schools exist.) Dos escuelas estn allã ­. (There are two schools, which means, two schools are toward the path that is being pointed to.)Hay vacas en Argentina. (There are bovines in Argentina.) Las vacas estn en Argentina. (The particular dairy animals are there, in Argentina.)Sà ³lo feed una cosa importante. (There is just a single significant thing.) La cosa importante est en otro lado. (The significant thing is on the opposite side. Here cosa alludes to a particular item.) Theoretical things, or things that dont allude to an article that can exist in a particular area, regularly are not utilized with estar, yet with feed: Feed muchos problemas. (There are numerous problems.)No roughage felicidad sin love. (There is no bliss without love.)Hay un montã ³n de cosas que quiero decirte. (There is a heap of things I need to state to you.)Hay dos tipos de dolor: el que te lastima y el que te cambia. (There are two sorts of agony: the sort thatâ hurts you and the thoughtful that transforms you.) Another method of understanding the distinctions includes looking the punctuation of the English being deciphered. In sentences there is interpreted utilizing estar, there is working as a verb modifier of area. In the event that here can be fill in for there and the sentence despite everything bodes well, there is being utilized for area. Be that as it may, when there is being utilized as a spurious word, haber is utilized in interpretation. Estar versus Haber in Other Tenses In spite of the fact that models in the current characteristic tense were utilized over, similar principles apply in different tenses and in the subjunctive state of mind. Fui a su casa, pero no estaba. (I went to her home, however she wasnt there.)No habã ­a transportaciã ³n porque no comprã © un coche. (There was no transportation since I didnt purchase a car.)Si hubiera unicornios, la gente los verã ­an. (On the off chance that there were unicorns, individuals would see them.)Quiero que haya paz en el mundo. (I need there to be harmony in the world.)No quiero que à ©l estã © allã ­. (I dont need him to be there.) A Similar Use of Ser At the point when it is utilized to show negligible presence, haber can be utilized uniquely as an outsider looking in standard Spanish. It is frequently conceivable to utilize ser along these lines in the first-and second-individual plural (we and you, separately). This utilization is particularly normal with numbers. Somos seis. (There are six of us.)Ya somos veinte en la clase. (Presently there are 20 of us in the class.)Son ustedes cinco hombres. (There are you five men.)Si sois siete, te ruego que me digas  ¿cã ³mo puede ser? (On the off chance that there are you seven, I ask that you let me know, how this can be?) Key Takeaways In spite of the fact that types of estar and haber can be utilized in deciphering there is and there are, their implications are not the same.Estar is utilized while proposing presence in an area, while haber is utilized in alluding to minor existence.Haber likewise is utilized with conceptual things, which dont allude to objects.

Compare and Contrast Gibson’s and Gregory’s theories of perception

Gibson’s and Gregory’s hypotheses of observation both propose that eye-retina is significant for discernment. The both accept that without eye-retina, an individual won't have the option to see. This is a typical perspective on both of the hypotheses of observation. The thought is upheld by the instance of SB. SB was a man who had been visually impaired from birth because of waterfalls. At the point when he was 52, he had an activity which reestablished his sight and henceforth he could see. Subsequently, this case has demonstrated the significance of eye-retina for things to be perceived.And along these lines, bolsters both of speculations of recognition which eye-retina is fundamental for discernment. Gibson trusts in the immediate speculations of observation which he utilized the hypothesis of base up preparing to clarify visual deceptions though Gregory has faith in the aberrant speculations of recognition and he utilized the hypothesis of top-down handling to clari fy visual fantasies. The base up depend on the suspicion that we work upwards in our examination of the visual world structure essential tangible contributions at the base level towards the higher, progressively psychological degrees of the brain.The top-down handling hypotheses depend on the presumption that we can possibly see our visual world precisely on the off chance that we use put away information and critical thinking abilities. Consequently, there are contrasts between their hypotheses of discernment. Gregory’s backhanded hypothesis of recognition and Gibson’s heading hypothesis of discernment had prompted the discussion of nature-sustain. This is a major discussion in Psychology whether discernment is dictated by hereditary qualities as proposed by Gibson’s hypothesis or whether it is found out or controlled by childhood and social setting as proposed by Gregory’s theory.On the one hand, Nativists feel that nature is increasingly significant fa ctor which individuals are the results of their hereditary qualities and that we are brought into the world with specific practices. Then again, empiricists feel that experience and sustain is the more significant factor. They feel that situational variables and childhood impact result. A mixed methodology may show that it is a cooperation among nature and support and that neither one of the sides can recount to the full story. It might be that a hereditary inclination to observation exists, however that situational factors additionally must be set up for it to develop.Apart from the abovementioned, there are a couple of more contrasts among Gibson’s and Gregory’s speculations of recognition. Gregory accepts that extra preparing is required for recognition which a few types of foundation information is expected to understand the earth than simply the tangible info while Gibson accepts that observation is a piece of an inbuilt versatile system for endurance which doesn' t depend on put away information or past experience. Gregory accepts that desires affect observations which Gibson disagrees.There is experimental proof supporting the possibility of Gregory, and this originates from an investigation completed by Simons and Levin. half of the members neglected to understand that there was a switch of individuals. This is likely because of the way that the members had not anticipated a difference face to face. Thus, they couldn't see it. Moreover, an examination completed by Selfridge likewise underpins the possibility of Gregory. Selfridge’s study exhibits that our recognitions are intervened by our desires as individuals can peruse the figures as ‘’the cat’’.This is on the grounds that individuals have the desires for the feline as they are words in like manner utilization. These examinations have indicated that individuals saw what they have been hoping to see. Hence, the investigation shows that desires influence discernment. Also, subsequently propose that Gregory’s hypothesis of recognition may be directly rather than Gibson’s. Gregory additionally recommends that we use setting for our discernments which Gibson opposes this idea. There are supporting confirmations for Gregory’s presumptions. Selfridge’s study has indicated setting impacts on visual discernment. This investigation proposes that setting helps perception.Similarly, Boring has exhibited the utilization of top-down preparing just as the way that setting impacts visual discernment. These two investigations exhibit that visual discernment is affected by setting. Also, Gregory’s thought is bolstered by the investigation did by Warren which setting impacts sound-related observation too. The members utilized setting to hear the word in the sentence completely. This shows the significance of setting which assists with filling in the missing words. These discoveries proposed that the facts may demo nstrate that setting is vital for observation to happen successfully.These considers support Gregory’s hypothesis rather than Gibson’s. Moreover, Gregory’s hypothesis clarifies how we can make blunders in recognition. For example, we don't really observe spelling blunders in our composed work as we word-through-setting. In addition, Gregory proposes that we use put away information and past experience to understand our visual condition which Gibson doesn't concur. Additionally, Gregory recommended that a few types of foundation information, through learning, are expected to comprehend the earth than simply the tactile contribution as proposed by Gibson.Gregory said that, when taking a gander at the Muller-Lyer figure, the line on the left looks longer than that on the right. He accepted this was on the grounds that we were utilizing top-down preparing and expecting that the figure on the left resembles the side of a room that we are in, while the figure on the p rivilege resembles the side of a structure seen all things considered. Henceforth, this recommended we use setting for our observations. He additionally highlighted the possibility of the empty cover. At the point when we see an empty veil from within, we see it as pointing outwards, on the grounds that this is the thing that we are utilized to.However, there are issues with Gregory’s standpoint. Right off the bat, on the off chance that we take an induction of the Muller-Lyer dream and supplant the bolts with circles, we can see that the impact despite everything holds, despite the fact that we couldn't in any way, shape or form be envisioning the edges of rooms or structures, and so forth. In this way, Gregory’s supposition of the hypothesis of discernment may not be right. Besides, Gibson contends that data structure visual dreams ought not be utilized in light of the fact that it is a phony upgrade that couldn't occur in reality which proposed that the hypothesis c an't be applied, all things considered, situation.However, visual fantasies do occur, in actuality, for example, trains and vehicle wash. All things being equal, Gibson has confidence in the immediate hypothesis of recognition which is a restricting hypothesis to Gregory’s. He accepts that we don't require earlier information to see questions effectively. Gibson recommends that discernment is molded by natural legacy rather than what Gregory has proposed. As indicated by Warren and Hannon, members had the option to make decisions about bearing utilizing specks which support Gibson’s optic stream patterns.And this shows Gibson’s hypothesis may be directly rather than Gregory’s. Nonetheless, study completed by Lee and Lishman has indicated that grown-ups have a bigger number of encounters about the world than youngsters and in this manner has given occasion to feel qualms about uncertainty Gibson’s hypothesis. Likewise, an investigation conveyed Hahn , Anderson and Saidpour has shown that paying little mind to which condition the members were, they could tell heading and development. Furthermore, this finding conflicts with Gibson’s thought of optic stream. Along these lines, Gibson’s hypothesis probably won't be right, rather, Gregory’s hypothesis may be progressively practical.

Presentation free essay sample

Materials utilized for structures Timber replayed Plastic Forms Aluminum structures Steel systems TIMBER It should The timber FORMS bearing strong utilized and for system treatable must fulfill the accompanying prerequisites Advantages of utilizing timber structures: It is affordable for little development occupations It is plan adaptable and simple to raise It can without much of a stretch be made into any shape or size ALUMINUM The system goes out to As the quality of aluminum be conservative if huge in taking care of, pressure and quantities of reuses are made pressure is not exactly the in development. Renege of steel, it is important to utilize huge areas. Their lower thickness, aluminum The significant impediment of aluminum structures is that no structures are lighter than steel structures, changes can be made once and this is their essential the system is created. Bit of leeway when contrasted with steel Forms produced using aluminum are in numerous regards like those made of steel Plastic Frameworks These structures have gotten progressively famous for throwing one of a kind shapes and examples being planned in concrete in view of the amazing completion got requiring least or no surface treatment and fixes. We will compose a custom exposition test on Introduction or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Various sorts of plastic structures are accessible like glass fortified plastic, fiber strengthened plastic and thermoplastics and so forth Fiberglass-fortified plastic is has a few favorable circumstances, for example, areas can be joined hands on location in such a manner to wipe out joints, there is no size constraint ;The material permits more noteworthy opportunity of plan ;Unusual surfaces and plans can be shaped into the structure lightweight and effectively stripped The hindrance Of utilizing plastic structures is that it doesn't fit field creation Hence, the plan and arranging of this structure must be deliberately circulated out.Also care must take not to harm the plastic by the warmth applied for quickened relieving of the solid. Trough and waffle units in fiberglass are utilized in development of enormous floor zones and multistoried places of business. STEEL FRAMEWORK Mostly utilized in huge development ventures or in circumstances where huge number of re-employments of the equivalent covering is conceivable. Reasonable for roundabout or bended formed structures, for example, tanks, sections, fireplaces. And so forth for structures like sewer burrow and holding wall.Strong, tough have longer life Reuses can be expected o change from 100 to 120 and timber differs from tenth 12. Steel can be introduced destroyed without hardly lifting a finger speed bringing about sparing in labor cost No peril of system retaining water from the con. subsequently limiting honeycombing TYPES OF FRAMEWORK TRADITIONAL FRAMEWORK This normally comprises of standard surrounded boards integrated over their backs with flat individuals called waling. C] One side of the divider structure is first amassed guaranteeing that it is accurately adjusted, plumbed and strutted.C] The steel fortification confine is then put and situated before the there side of the system is raised and fixed. [Plywood sheet in mix with timber is the most widely recognized material utilized for divider system. 0 The typical technique is to make up divider shapes as confined boards with the employ. Gesture confronting sheet screwed on to studs on a timber outline. This takes into account the pressed wood to be handily evacuated and switched and utilized on the two sides in order to build the quantity of reuses..CLIMBING FRAMEWORK Method of throwing dividers comprises of a climbing system, the moving of which might be manual or crane helped. These structures are broadly utilized in the development of mechanical stacks, storehouses, gig rise towers building centers, connect wharfs arches, air terminal control towers, media transmission, towers and so forth. Focal points: 0 Staged development process permits parity of site assets. 0 Anchor adornments can be reused after each pour, decreasing material expenses on present and future development programs.L] in the event of streetcar mounted system, the board withdraws from the face, giving space to cleaning and fixing of cement. C] Framework get to stages lifted as one, limiting crane support, diminishing work and material expenses. C] along the side. SLIDING FRAMEWORK OR CHLOROFORMING Slip structure implies a persistently moving structure, moving with such a speed, that solid when uncovered has just accomplished enough solidarity to help the vertical weight from solid still in the structure just as to withstand parallel weight brought about by wind Etc Advantages .C] Minimum utilization of timber and steel plates. L] Total disposal of conventional framework CLC Minimum prerequisites of woodworkers for collecting. C] The solid surfaces can be dealt with and completed while concrete is green, O The strategy of consistent slipping is applied to making both inward and articulate dividers just as segments Of a structure. Lasting FRAMEWORK Permanent structure or stay set up system is one in which the structure is left as a vital piece of the structure: CLC Utilized as the confronting materials of in situ strengthened cement.

TigerAir Singapore Analysis - Free Essay Example

Table of Contents Analysis of the Campaign text Brand Analysis SWOT Analysis Actual Positioning Customer Analysis Competitive Landscape Analysis Market Trends Pestle Analysis a)Political Factor: b)Social Factor: c)Economic Factor: d)Legal Factor: e)Environment Factor: f)Technological factor: Marketing Communication Plan Tigerair Market competition Tigerair Marketing Strategy and the Competitive Positioning Tigerair Positioning Tigerair Marketing Goals and Objectives Tigerair Marketing Mix Tows Matrix WO Strategies ST strategies SO strategies WT Strategies Marketing Budget considerations Campaign metrics Recommendations Conclusion Bibliography . Analysis of the Campaign text Brand Analysis Tigerair is a Singapore based company that offers different traveling options at affordable prices. They claim consumer satisfaction excellence and they started their operations in 2004. The travelling organization offers flights up to 37 different destinations. In Asia they touch base with 12 countries (Holding, 2015). Within the previous decade Tigerair has won awards for customer service and lowest rates. Of course the lowest rates awards didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t mean that quality at any point in time was effected. Among the local airlines in Singapore, Tigerair maintains the leading position in providing quality services to the general public. SWOT Analysis Tigerair holds a dominant position in the local industry due to its low cost rates. That means targeting the low cost segment they have attracted a huge customer base (Hauser Shugan, 2008). It has a huge network operation in all of Asia. The rate of growth for Tigerair is exceptionally high (Holding, 2015). However according to certain academics (Bisignani, 2006) when big business expand at an exponential rate they are the worst hit by financial crises. Hence Tigerair can be in a vulnerable condition if there is an economic crises. Right now Tigerair is offering flights for 12 destinations in Asia, however Asia is composed of 48 states. Hence if it thinks to expand its operations Tigerair should start thinking of starting their operation in other zones in Asia. This could be a big opportunity for them as residing in Asia, they know the industry and operational predicaments. Further as compared to outside Asia expansion it could effectively reduce the cost. Further some a cademics (Flores-Fillol Moner-Colonques, 2007) account that for regional airlines liaisons with other airlines can attract more customer and save costs. Hence Tigerair should be looking into that particular paradigm. As far as Threats are concerned, for airlines rising prices of Oils is always a concern according to many studies (Flores-Fillol Moner-Colonques, 2007) (Fu Zhang, 2010). Further right now Tigerair has a cost effective advantage but if another airline comes with the same cost structure or lower prices with same quality that could pose a stiff competition for the airline. Actual Positioning It should be noted that Tigerair poses itself to be an extremely cost effective travel. This means it tends to target two segments of the market. First are the business personals who usually seek many trips on low cost and second are the domestic travellers who look for affordable travel (Holding, 2015). Because Tigerair has marketed itself offering various destination in Asia and outbound it looks to be an attractive bet for all the consumers who are looking for a good travel experience at affordable rates. Customer Analysis As already discussed above due to the low cost paradigm Tigerair has attracted a significant loyal consumer base domestic and business personals for air travel on inexpensive rates. There is no specific age customer but the portfolio for Tigerair include people of various background and ages who seek affordable travel (Holding, 2015). According to academics ( Lederman, 2007) this is a big success for any organization to attract a diverse audience of various background. But critics (Bisignani, 2006) (Hauser Shugan, 2008) also maintain that attracting a consumer base based on cheaper rates can be easily deflected if another airline comes in the market with low rates and better quality schemes. In conclusion the relationship between cost and customer base is mentioned below; Competitive Landscape Analysis As the above figure explains Tigerair main competition is shaped due to the three factors above. Firstly the local traditional airline which have been existing for a significant time have been affected due to the low cost paradigm of Tigerair. Hence the traditional airlines which offer full service poses the immediate competition for them (Holding, 2015). The second ones are the international lines working in Asia through different routes and prices (Holding, 2015). Tigerair maintains it edge with the same low price model with good services. And lastly the international entry by Tigerair with result in international price wars. The immediate case was witnessed when Tigerair decided to launch its operations in Australia. Australian airline faced the pressure of the cliental as Tigerair offered low rates (Liang, 2005). Further as discussed in the swot analysis competition is enhanced and effected due to the following factors as well; Oil Prices Political Stability Weather Issues Barriers to entry in local and international sphere Economic conditions Tax rates by the government Inflation in keeping the price hikes Market Trends Pestle Analysis Political Factor: According to the studies (Liang, 2005) the political environment of Singapore is quite stable and that eventually helps any growing industry in the market. Academics (Liang, 2005) hold that political stability and no government disturbance keep the prices and the trust of the factor in check. Hence politically Tigerair has a good advantage Social Factor: Singapore has a very sound and intellectually mature public with above 92 % literacy rate (Mundi, 2015). That means that they have an informed public. There are both advantages and a downside for any industry for this factor. The positive point is the public is aware to make comparison so if they see Tigerair with a good service and low rates they will opt for it. However it should be noted they will always be on a look out for a better product in the market. Economic Factor: Over the past decade Singapore economy is in a good position (Liang, 2005). A good and sound economy actually let the market players to play with the prices. If the inflation rate of any country is stable cost effective prices can be easily be maintained (Zook Brunn, 2006). However in economic crises this cost effectiveness might harm and is difficult to be maintained over a longer period of time. Legal Factor: Cost effectiveness of any company results in low wages for the employees. That is because low cost prices of the product means the manufacturing cost for that particular service or product is considerably lower (WEN YEH, 2010). Tigerair seemingly has a challenge here, good wages is a good indicator for employee retention and hence Tigerair need to concentrate on this part. Environment Factor: According to the information on the sources (Holding, 2015) given out by Tigerair it seems that it is doing adequate steps to control its carbon print on the earth. However there is always a room for improvement. Technological factor: Scholastics understanding (WEN YEH, 2010) hold that continuous improvement is paramount for any company survival. Whether the business is currently doing well, it is of prime importance they look for other venues and services to keep the customer retention. Marketing Communication Plan Tigerair à ¢Ã¢â€š ¬Ã¢â‚¬Å" Market competition It can be seen that nowadays the competition in the airline industry is quite high and companies are striving to make their position in the market. From the airlines industry there are two main competitors of Tigerair. One is Air Asia and the others Jetstar. Due to this the marketing strategies that the competitors are adopting has a direct impact and influence on the Tigerairà ¢Ã¢â€š ¬Ã¢â€ž ¢s business. Usually it can be noticed that the airline industry are cost driven which results in less brand loyalty from the customer perspective. It is suggested that the Tigerair should adopt better pricing strategy in the competitive market so that they could maintain a stable market share in the industry. Tigerair à ¢Ã¢â€š ¬Ã¢â‚¬Å" Marketing Strategy and the Competitive Positioning Tigerair Segmentation Tigerair Targeting Tigerair à ¢Ã¢â€š ¬Ã¢â‚¬Å" Positioning Travelers Promo Lovers Shopaholic Value added seeker Value added seekers Low Price à ¢Ã¢â€š ¬Ã¢â‚¬Å" High Value Tigerair Positioning Tigerair is situated in such an area where so many other airlines are there such as the Air Asia, Air Indus and etc. The scope of the airline industry has immensely grown with the expanding new entrants of other Airline companies. However it has also increased the much need for the travel and tourism among the people who can afford it. Tigerair is looking realizing that their region is quite competitive. The below mentioned Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s model explains the five forces of competition, which Tigerair are currently facing is facing. Tigerair à ¢Ã¢â€š ¬Ã¢â‚¬Å" Marketing Goals and Objectives Creating Tigerair exclusive experience for its customers. Building Tigerair as a robust brand Opening of the new routes along with low costs Increasing the level of sales and revenues Increasing companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share Communication of the new Tigerair Corporate values and ethics Tigerair à ¢Ã¢â€š ¬Ã¢â‚¬Å" Marketing Mix The four Cs strategies and tactic plans that will be adopted by the Tigerair are as follows: Consumer Opening the new route for the consumers The new route will provide full services Cost Setting affordable pricing strategy: The carrier airways inclusive The average low cost Full service provision Convenience Online Smart Phone application induction Start of the Travel Agency office Online marketing and info availability Communication Provision of the 360 degree communication with the customers including the media gathering, advertisements such as TVC and you tube , Facebook Tows Matrix WO Strategies The company can expand and try to develop in such areas such as Laos and regions of Cambodia which will gain them the low cost for the employees. The profits that would be earned from here can be further invested in improving the experience of customer services. Tigerair can work closely along with the booking agents and also inauguration of improving the flights time such as introducing them during the prime time and with improved mechanism of booking system. Tigerair will the get to compete better with the competitors. It is noticeable that the ASEAN agreement has now opened the new opportunities for flying to more destinations and this will be adopted by Tigerair which will widen the horizons for more consumers from other regions as well. ST strategies Usually people are not aware of Tigerair. The company has to revitalize the marketing strategies which will be able to make them more into their low cost flights and the travelling to other destinations. Tigerair needs to reach out its networking capabilities with the hotels, car travelling companies and the companies such as the holiday homes which can become as a complementary services to their customers. SO strategies Tigerair has a strategic location situated in Singapore which can give them more good advances to open the new networks and affiliate themselves with the other big companies. The Tigerair has the low cost maintenance services and its operations that would ensure them to save their safety policies and the concern of their valuable customers. Tigerair should reach out to such customers in Asia who are willing to have less costly travelling experiences. ASEAN agreement will enable them to have unlimited travelers in their service. WT Strategies The company has no alternative if they wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be able to adopt better marketing strategies other than to shut their business or any other airline could acquire them. Marketing Budget considerations Campaign metrics The budget that is allocated for the Tigerair will consist of SGD 1,500,000 for one campaign in the set target markets that are identified as the main core for the Tigerair airlines. Our campaigns will be including the pulsing media flight during the holiday season commencing from December 2015 which will also maintain the online presence, outdoor and the new mobile campaign as well. The budget allocation is as follows: Television 750,000 SGD Print 350,000 SGD Outdoor 200,000 SGD Online 150,000 SGD Mobile 50,000 SGD Recommendations Tigerair should have their main focus on improving their customer experience through the better customer relations and services such as avoiding the delay and cancellation of the flights. Usually in the Airline industry the biggest issue is among the unreliable flights and this cause the companies at stake. Tigerair should look into better opportunities such as expansion in other countries most probably the developing countries. They need to give guarantee to their employers through job satisfaction which will raise their morale and provide better policy guidelines to the customers regarding the security and safety policy. Conclusion According to the analysis and the marketing communication plan that we have done it is visibly noticeable that the success of Tigerair can create a new hype in the airline industry. Moreover, the efficient marketing strategies and the operational performance is going to be the key root of Tiger air accomplishment. The company is itself quite successful and they have gained a good brand recognition worldwide in the past few years. The strategies and objectives that are proposed for Tigerair in this assignment can make them improve their structure and gain the impetus which they have engendered in the past five years among their set target market. Considering from the point of view of market research, focusing on the mix audit we can clearly predict that we are now able to identify and provide recommendation for the better performance and improved mechanism along with the developed effective marketing strategies. Bibliography Lederman, M. (2007). Do Enhancements to Loyalty Programs Affect Demand? The Impact of International Frequent Flyer Partnerships on Domestic Airline Demand. The RAND Journal of Economics, 1134-1158. Retrieved from https://www.jstor.org/stable/25046356 Bisignani, G. (2006). Airlines. Foreign Policy, 22-24, 26, 28. Retrieved from https://www.jstor.org/stable/25461987 Flores-Fillol , R., Moner-Colonques, R. (2007). Strategic Formation of Airline Alliances. Journal of Transport Economics and Policy, 427-449. Retrieved from https://www.jstor.org/stable/20054029 Fu , X., Zhang, A. (2010). Effects of Airport Concession Revenue Sharing on Airline Competition and Social Welfare. Journal of Transport Economics and Policy, 119-138. Retrieved from https://www.jstor.org/stable/40600019 Hauser , J. R., Shugan, S. M. (2008). Defensive Marketing Strategies. Marketing Science, 85-87. Retrieved from https://www.jstor.org/stable/40057247 Holding, T. A. (2015). Tigerair. Retrieved fro m Tigerair: Over 80 destinations, 140,000 hotels, 30,000 rental car locations: https://www.tigerair.com/sg/en/ Liang, M. (2005). Singapores Trade Policies: Priorities and Options. ASEAN Economic Bulletin, 49-59. Retrieved from https://www.jstor.org/stable/25773843 Mundi, I. (2015). Index Mundi. Retrieved from Index Mundi: https://www.indexmundi.com/g/r.aspx?v=39 WEN , C.-H., YEH, W.-Y. (2010). Positioning of International Air Passenger Carriers Using Multidimensional Scaling and Correspondence Analysis. Transportation Journal, 7-23. Retrieved from https://www.jstor.org/stable/40904818 Zook , M. A., Brunn, S. D. (2006). From Podes to Antipodes: Positionalities and Global Airline Geographies. Annals of the Association of American Geographers, 471-490. Retrieved from https://www.jstor.org/stable/4124428

Operations Management - 2610 Words

McDonald’s Restaurants The route to fast food franchising Introduction When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realized that the same successful McDonald’s formula could be exploited throughout the United States and beyond. There are now more than 28,000 McDonald’s Restaurants in over 120 countries. In 2000, they†¦show more content†¦This division of labor and the high volume turnover of a limited menu allows for considerable economies of scale. For the franchisee, this can considerably reduce the risk of setting up their own business. There is no need to develop the product or do expensive market research. Nor will they have sleepless nights wondering if the product will appeal to the consumer. McDonald’s carries out regular market research. 3. Intensive initial training Every franchisee has to complete a full-time training program, lasting about nine months, which they have to fund themselves. This training is absolutely essential. It begins with working in a restaurant, wearing the staff uniform and learning everything from cooking and preparing food to serving customers and cleaning. Further training at regional training centers focuses on areas such as business management, leadership skills, team building and handling customer enquiries. The franchisee will have to recruit, train and motivate their own workforce, so they must learn all the skills of human resource management. During the final period, the trainee learns about stock control and ordering, profit and loss accounts and the legal side of hiring and employing staff. Consequently, no McDonald’s franchisee would have to ask a member of his or her staff to do something that they couldn’t do themselves. Knowing this, can also be a powerful motivator for the staff. 4. Continuous supportShow MoreRelatedOperations Management : Operation Management1355 Words   |  6 PagesOperations Management Introduction Operations management is the activity of managing the resources that create and deliver services and products. The operations function is the part of the organization that is responsible for this activity. Every organization has an operations function because every organization creates some type of services and/or products. However, not all types of organization will necessarily call the operations function by this name. Operations managers are the people who haveRead MoreOperation Management - Cadburyworld2493 Words   |  10 Pagestechnology to streamline the operation process) and facility costs (old and outdated facilities) at lowest possible. In return, they have to compromise low costs with their other objectives. The unskilled staffs and outdated facilities are compromised with the quality in the core process. For example, the brief video (facility) in the packaging plant is outdated and requires commentary notes from some guides. However, the unskilled guides are not familiar with the operations so they need to read fromRead MoreOperation Management And Operations Management2148 Words   |  9 PagesOperation management Introduction Being an operations manager is not an easy task, it involves good control and responsibilities for the major activities within the organisations in order to achieve goals that might be in form of services or in form of goods. The operation management roles may be different from business to business depending on the size and resources available, each organisation has its own operations functions, and in order to produces goods or services they have to convert theRead MoreImportance Of Production And Operations Management2317 Words   |  10 Pagesthe production and operation of enterprises. In order to remain competitive, companies in different countries have different factors of competitive advantage. A clear competitive advantage is the key to gain success in production and operation management. An effective operations management is the foundation of enterprise competitive advantage and the fundamental guarantee to realize corporate strategy. This essay deals with the importance of production and operations management in the enterprise,Read MoreOperations Management : Operation Management Essay2171 Words   |  9 PagesOperation Management Operations administration concentrates on precisely dealing with the procedures to create and circulate items and administrations. Operations administration is the procedure, which joins and changes different assets utilized as a part of the creation/operations subsystem of the association into quality included item/benefits in a controlled way according to the arrangements of the association. In this way, it is that part of an association, which is worried with the changeRead MoreOperation Management2751 Words   |  12 PagesTABLE OF CONTENTS 1. OPERATION MANAGEMENT 3 1.1. DEFINITION OF OPERATION MANAGEMENT 3 1.2. THE ROLE OF OPERATION MANAGER 3 1.3. RELATIONSHIP OF OPERATION MANAGEMENT WITH OTHER CORE FUNCTIONS 3 2. CASE STUDIES 3 2.1. HEATHROW INTERNATIONAL AIRPORT 3 2.2. NESTLÉ UK CHOCOLATE FACTORY 3 3. MAJOR UNDERSTANDINGS OF THE STUDY 3 4. CONCLUSIONS 3 REFERENCES 3 1. Operation Management For the success of an organization, the management crew plays a major role. An organizational structure is based on differentRead MoreOperations Management986 Words   |  4 PagesOPERATIONS MANAGEMENT Select two organisations that you are familiar with – one with a service output and one with a product output, and compare and contrast these organisations with respect to the following aspects: 1.1 The process of transformation of inputs to outputs 1.2 Process and Capacity design 1.3 Supply Chain management 1.4 Scheduling Operations Management refers to the management of the production system that transforms inputs into finished goods and services, (http://csuponomaRead MoreOperation Management2436 Words   |  10 PagesOPERATION MANAGEMENT IS IMPORTANT TO ALL BUSINESS To be able produce specialized managers capable of fulfilling strategic tasks within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very significant in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and enhancement of the systems that generate and deliverRead MoreOperations Management Chapter 18 Manual1950 Words   |  8 PagesChApter 18 Management of Waiting Lines Teaching Notes Some of the math and calculations can be left out in order to focus more clearly on the concepts of waiting lines. For example, all infinite source problems, including single channel (except constant service time) can be handled using the infinite source queuing table. In the past, queuing presented students with a good bit of computational requirements, and because of that, students frequently lost sight of the underlying concepts. WithRead MoreOperations Management1791 Words   |  8 PagesQUESTION 1 Operations management must be managed properly in order to improve an organization’s productivity and profitability. In the Cadbury World case, several micro and macro processes are involved and those processes bring some impacts to Cadbury World. Thus, Cadbury World must possess a sustainable micro and macro processes to achieve the best outcome and performance. Micro processes that involved are easily to manage compared to macro processes because macro processes are hard to manage

The Hero With A Thousand Faces - 1540 Words

Superman or Superwoman; Equality For All, Joseph Campbell â€Å"The Hero With A Thousand Faces† and The Movie â€Å"Alien† A hero is â€Å"a man (or occasionally a woman) of superhuman strength, courage, or ability, favored by the gods.† Based on this quote, found on â€Å"The Oxford English Dictionary Online,† one can assume that the hero would be a man based on the terms that are used. People often associate a man as being the almighty power in a situation. They are referred to as the hero. One does not often find a movie about superheroes with the hero being a woman. Gender should not define who is the better person. In order for one to be a hero, one must step up to the plate and destroy the monster behind the situation. If a woman is able to accomplish that task, then why can they not become a hero for society to cherish. Using The Hero With a Thousand Faces, by Joseph Campbell, Alien can be seen to argue how women are equal to men through the stages of a hero’s journey. In order for Ripley to become a hero, there has to be a situation in which she could shine. Relating this to Campbell’s piece, he explains the idea of the call to adventure. In this, he states â€Å" a blunder—apparently the merest chance—reveals an unsuspected world, and the individual is drawn into a relationship with forces that are not rightly understood.† This quote demonstrates how the hero is chosen for a task that they do not necessarily want to do. This is considered the call to adventure, in which that is the hero’sShow MoreRelatedThe Hero With A Thousand Faces796 Words   |  4 PagesIn 1949, Joseph Campbell published his book â€Å"The Hero with a Thousand Faces.† It details his theory of the â€Å"monomyth,† a theory that illustrates how many heroic mythological stories have similar outlines and archetypes. During his discussion of the second chapter of the monomyth, Campbell says that the mon omyth can â€Å"serve as a general pattern for men and women† in their everyday lives (121). In many circumstances, comparisons can be made between normal situations throughout life and the monomythRead MoreHero With A Thousand Faces1555 Words   |  7 PagesAnyone can be a hero, no matter where they come from, they could be your neighbor or be in the next town over, in another state or even in another country. Luis Gonzalez, born and raised in a small farm in Jalisco Mexico was eighteen years old when his own personal hero journey began. A â€Å"Heroes Journey† is a seventeen stage itinerary divided into three segments listed in order; Departure, Initiation and Return. These stages consist of what the hero in the story will do in their journey accordingRead MoreThe Hero With A Thousand Faces1284 Words   |  6 Pages Analysis of Beowulf In his book The Hero with a Thousand Faces, first published in 1949, esteemed American mythologist Joseph Campbell outlines the fundamental structure every archetypal hero follows during his or her journey in the world of mythologies. Campbell coined the term â€Å"monomyth to describe the stories that follow this structure. The monomythic cycle, commonly referred to as The Hero s Journey, is divided into three primary sections known as the Departure, Fulfillment, and ReturnRead MoreThe Hero With A Thousand Faces1524 Words   |  7 PagesRevised Draft A hero is â€Å"a man (or occasionally a woman) of superhuman strength, courage, or ability, favored by the gods.† Based on this quote, found on â€Å"The Oxford English Dictionary Online,† one can assume that the hero would be a man based on the terms that are used. People often associate a man as being the almighty power in a situation. They are referred to as the hero. One does not often find a movie about superheroes with the hero being a woman. Gender should not define who is the betterRead MoreThe Hero With A Thousand Faces1328 Words   |  6 PagesCooper Clarke English 4 – Period 2 Mr. McQueary 8/22/14 The Hero with a Thousand Faces Prologue – The Monomyth Myth and Dream Myths are universal and transcendent through time; many ancient myths are seen recreated in modern times. The author uses Oedipus as a way of comparing myth to psychology. Dreams have also played a major role in civilization; the people who could interpret dreams can understand and create myths. â€Å"Dream is the personalized myth† (19). Tragedy and Comedy People have alwaysRead MoreThe Hero With A Thousand Faces2252 Words   |  10 Pagestheory of the monomyth, all the myths that have withstood the test of time for thousands of years are based on a similar foundation. This foundation is explored in his book The Hero with a Thousand Faces where he describes the theory in this quote â€Å"A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on hisRead MoreThe Hero with One Thousand Faces by Joseph Campbell1447 Words   |  6 Pagesyoung innocent character who embarks on a journey and becomes a hero, known as The Hero’s Journey; a series of steps that all heroes follow. This journey not only shows the main character becoming a hero but also shows the hero move along a path similar to that of adolescence, the path between childhood and maturity. The Hero’s Journey was created by a man by the name of Joseph Campbell. He wrote a book called The Hero with One Thousand Faces, a novel containing a variety of stories that follow the stepsRead MoreThe Cultural Values And The Archetypal Patterns Of The Novel Hero With A Thousand Faces 1331 Words   |  6 Pageson a pedestal, unlike their deception during the Late Middle Ages after the advent of chivalry and courtly love. On that note, Sir Gawain and Beowulf both reflect the cultural values and the archetypal patterns found in Joseph Campbell’s Hero with a Thousand Faces which are expressed throughout their communities. Even though some of the values such as valor and loyalty carried over from one time period to another, the two cultures experienced a paradigm shift from the way fighting was conducted allRead MoreTo What Extent Did the Book Hero with a Thousand Faces Influence the Sci-Fi Fantasy Film Genre, Specifically George Lucas’s Star Wars Trilogy?4143 Words   |  17 PagesIntroduction A hero goes forth from his familiar life into a world of the supernatural; difficulties are encountered which the hero conquers; and he returns home to celebrate with his friends. You may think you know what sci-fi/fantasy movie I’m talking about. But what I was actually describing is the book Hero With a Thousand Faces by Joseph Campbell. Because when it comes down to it, almost all sci-fi and fantasy movies follow the same basic pattern, the â€Å"Monomyth† described in Campbell’s bookRead MoreThe Hobbit, Or There And Back Again Essay1423 Words   |  6 Pagesor final battle followed by their return. Amongst the greatest and most authoritative pieces of literature written in the 20th century is Joseph Campbell’s The Hero with a Thousand Faces. Both the ideals and concepts within The Hero with a Thousand Faces are being used, and have been used, in the art of storytelling for thousands of years. The specific concepts Joseph Campbell lays out within the text is a dissection of the many common themes which the vast majority of stories, the heroic tale

The Jobs Killer Is Coming Driverless Trucks †MyAssignmenthelp.com

Question: How Driverless Trucks Could Change Australia? Answer: Introduction In early 2016 a futuristic driver-less fleet of trucks drove from Sweden to the Netherlands across Europe, heralding a new dawn in which trucks will run autonomously, driven by computers and satellite routing technology and replacing human drivers. It is no doubt exciting that after just over a century of drivers requiring driving licenses and training to drive trucks; soon computers will be doing the driving; able to operate for 24 hours, not requiring any sleep or rest, and not suffering any form of fatigue. For the business community, it will mean faster transport of goods, reduced costs, and possibly, enhanced transport efficiency (mapping technologies deciding the shortest and least congested routes). While the technology is exciting, the prospects for Australia could be devastating; lost jobs for drivers, lost side businesses associated with driving (motels, pump stations), loss of rights for workers, and possible increases in dangers (fatalities) as technology is infallible. T he Australian economy largely depends on her $ 200 billion transport business, on which the economy is highly dependent. This dependency is confirmed by the fact that growth in the countrys GDP always closely mirrors the growth of the transport sector (Reynolds, 2016). This paper discusses this idea in the setting of various ethical theories and draws conclusions at the end. Utilitarianism theory The normative ethical theory of utilitarianism, posits that the perception between what is wrong and what is right depends entirely on the repercussion of choosing one policy/ action over other alternate ones (Shafer-Landau, 2013). Benthams utility principle recognizes the fundamental role that pleasure and pain plays in human life; an action is validated or invalidated based on the discomfort or delight it brings about. Evil is equates with pain while good is equated with pleasure; the principle asserts that pleasure and pain can be quantitatively ,measured (Parekh, 2006). As such, this theory goes beyond the scope of an individuals interest and takes cognizance of other peoples interests. Based on this theory, the author in the article is right; while autonomous self-driving vehicles are an exciting new technology with some benefits, including increased speed and efficiency in transport, it has far bigger ramifications for the Australian society and economy. Jobs will be lost, life time benefits and rights, and other businesses that rely on trucking (by humans) such as eateries, pump stations, and hotels will die down, affecting possibly millions and adversely affecting the entire Australian economy. In this context, the idea of driver-less cars in Australia is bad and a no-no. Deontology Theory Deontology is a concept in normative ethics that bases its judgment of actions based on rules; this theory is a duty/ rule based form of ethics since people are bound to their duty by rules. This theory argues that the single feature that confers moral worth to an action is not the outcome that the action achieves but the motive behind that action (Darwall, 2007). The right thing must always be done, even if the outcomes are bad, as it is a duty to do the right thing. Knowing what is right requires rules to be put in place (Tavani, 2016); for instance, in the driver-less car case, is it wrong to stop the utilization of self-driving cars on account that its outcome will render millions jobless to introduce new and exciting technologies that lower the costs of doing business? Based on the case and the Deontology theory; it is wrong not to enjoy the benefits of such an exciting technology such as high efficiencies, speed, and lower operating costs because such actions will render driver s, their families and other businesses that depend on the transport ecosystem jobless and with a bleak future for the purposes of enjoying higher efficiencies and reduced costs as well as having exciting new technology. Based on this, the driverless trucks should be introduced. Virtue Theory The virtue theory of ethics posits that the central element in ethical thinking is the individuals character, instead of the rules regarding the actions themselves or the repercussions of such actions (Beycioglu, 2013). The ethical theory of virtue holds that the right goal of human life is happiness and wellbeing and that these goals can be achieved over a lifetime by people practicing acts of virtue in their everyday activities, subject to exercising practical wisdom to resolve any dilemmas or problems that may arise (Poel Royakkers, 2011). Local and foreign automakers and/ or their local billionaire backers that do not see the sense of abrogating such an exciting technology and its promising benefits in order to keep drivers employed will front the autonomous/ self-driving cars. The virtue theory requires that self-sacrifice and activities that carry a personal cost be should be objected to, and instead, the interests of the family/ community be given greater consideration. With this in mind, the interests of the Australian drivers and other sub sectors that depend on them, starting from their families to roadside motels and pump stations should be given precedence over technology that has its outlined benefits. Contract Theory This is an econometrics theory that evaluates how legal agreements are developed and how decisions are made by different parties to create a contract having certain specific terms in the vent some uncertain conditions are realized. The theory investigates how entities make decisions for contracts when there is information imbalance. In the self-driving cars case, the contract theory is analyzed in the setting of adverse selection and moral hazard (Smith, 2007). When two parties have different information (information asymmetry), so that those with better information selectively vouch for a specific product, at the cost of the party with less information who is worried an unfair engagement. Moral hazard occurs when a party that is insured takes more risks because the costs of the risks are borne by another party (Green, Miozzo Dewick, 2005). In this context, the self-driving cars developers and billionaire investors (and businessmen) in Australia and from overseas take more risks by launching self-driving transport, knowing that the costs of lost jobs and attendant businesses will be borne by other parties covering the risk; that is the general public, truck drivers, and roadside business owners. In this aspect, it is still unethical and morally wrong for the self-driving cars proponents such as its makers, investors, and local agents to introduce the cars that pose risks in two ways; they are machines that cannot be perfect and can result in fatalities. Further, drivers will lose jobs and the economy will be affected; but investors in the self-driving cars, their agents, and the billionaires stakeholders will not be affected by these. Consequently, the proposition of self-driving cars based on the contract theory is a moral hazard for Australians as they (drivers and employees and owners of attendant businesses and the trucks) will bear the ultimate cost of the autonomous, self-driving vehicles, while proponents of the self-driving vehicles will only make more profit and enhance efficiency. Conclusion In conclusion, the idea of autonomous cars in Australia will have adverse consequences to the Australian drivers, attendant businesses, their families, and the general economy due to loss of jobs, as the utilitarianism theory alludes to. Rules should determine actions, and not the outcomes of those actions; the motive behind actions is what confers an action moral worth and not the outcome, based on the deontology theory so that the benefits of the self-driving cars must be given greater weight than the outcomes of that action, such as lost jobs. The virtue theory also states that the goal of human life is happiness; so the introduction of the autonomous cars is a terrible because many people will lose jobs, a situation that will significantly reduce their happiness. So the autonomous cars are a bad idea. Further, those with knowledge are likely to take increasingly higher risks because they do not bear the cost of their consequences, in which case it becomes a moral hazard. To state the authors opinion, self-driving cars issues will be tackled when a middle ground is obtained; however, the ethical dimensions show it is a bad idea. References Beycioglu, K. (2013). Ethical technology use, policy, and reactions in educational settings. Hershey PA: Information Science Reference IGI. Darwall, S. (2007). Deontology. Malden, Mass: Blackwel. Green, K., Miozzo, M., Dewick, P. (2005). Technology, knowledge and the firm: Implications for strategy and industrial change. Cheltenham: Elgar. Parekh, B. (2006). Jeremy Bentham: Critical assessments. London: Routledge. Poel, I. ., Royakkers, L. M. M. (2011). Ethics, Technology, and Engineering: An Introduction. Malden, Mass: Wiley-Blackwell. Reynolds, E. (2016). The jobs killer is coming. NewsComAu. Retrieved 12 September 2017, from https://www.news.com.au/finance/business/travel/the-jobs-killer-is-coming-how-driverless-trucks-could-change-australia/news story/4f5b8a42b0452703d62e00f3e7644d7b Shafer-Landau, R. (2013). Ethical theory: An anthology. Chichester, West Sussex: Wiley- Blackwell. Smith, S. A. (2007). Contract theory. Oxford, UK: Oxford University Press. Tavani, H. T. (2016). Ethics and technology: Controversies, questions, and strategies for ethical computing. Hoboken, NJ : John Wiley Sons, Inc.